Many youth soccer organizations wonder how they can generate additional funds via sponsorship and two large organizations have made a recent commitment to help with those efforts.
Chevrolet launched the Chevrolet Youth Soccer Program in 2012 to better connect their dealers with local youth soccer programs. Over 700 dealers participated and they generated plenty of local interest including this example in South Carolina. The program is set to run again this summer.
Additionally, the Army National Guard has gotten more involved with youth soccer in particular with events over the past year. They sponsored recent championships held by United Soccer Leagues and also have worked with US Youth Soccer.
The time and financial investment from these organizations indicates the value of youth soccer (and other youth sports) programs in their community. With an active membership in a valuable demographic, your youth sports organization should definitely be able to facilitate some sponsorships – especially at the local level.
What success have you had to date? What types of businesses are most receptive to partnerships?
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