Social Media: Supercharge Your Sites Part 1

If you manage a website or blog, then it can be challenging to consistently create engaging content through writing articles; however, social media posting has become pretty natural.  Luckily, we can leverage all the work put into your social media channels by embedding that content on your Demosphere website.  This two-part guide will show you all you need to know to integrate your Facebook page and Twitter account with your website. Let’s get started!

Social Media Tip 1: Facebook Pages

You can share all kinds of social media content between Facebook and your website including: timelines, messages, and events. Embedding your Facebook page on your site is an easy way increase your online presence. This section will cover how to connect different pieces of your Facebook page with your site.

1) Navigate to the Facebook Developer Page Plugin page.

social media page plugins

2) Scroll down until you see an input for, “Facebook Page URL,” and enter the url for the page from where you want to use content. In this guide we will be using Demosphere’s Facebook page as an example.

3) Choose the tabs you want to include in the input labeled, “Tabs”. Available options are: timeline, messages, and events. You may include as many tabs as you wish by separating each tab with a comma (example input “timeline, events”). In our example, we’ll use all 3.

social media page plugins

4) Configure the appearance of your page plugin. The nice people at Facebook have made this process very simple by exposing common configurations as checkboxes and text inputs. You can experiment with the look and feel of your plugin by previewing the content underneath the configuration settings. It is best to leave width and height empty, as well as leaving the checkbox for “Adapt to plugin container width” checked to ensure your plugin looks great on all device screens. For the guide’s example we are going to use the settings below:

social media page plugins

5) Get the code. You can get all of the code to put on your site by clicking the “Get Code” button beneath the plugin preview. You will need to copy both snippets of code from the tab “Javascript SDK” and put them on your page in the order they appear. Our example’s code snippets are below:

social media embed code

6) Add the code to your page. Add the snippets to your Demosphere website as “Rawcode” (shown below). If your site is not hosted by Demosphere, then you can add your code snippets to the source code of the page in the order shown above.

social media embed code

7) Check your public page:

social media public

Social Media Tip 2: Showcasing Specific Posts

Sometimes you will want to highlight a specific post from Facebook. You can accomplish this using Facebook’s Embedded Posts Plugin. We’ll walk through how to accomplish that below.

1) Start by logging into Facebook and navigating to the post that you would like everyone to see. In this example, we will use one of the posts from Demosphere’s Facebook page. Click the arrow at the top right of the post and choose the “Embed” option, then “Advanced Settings”.

social media post embed

2) Configure the post plugin. Facebook Embedded Post Plugin page should look familiar to the Facebook Page Plugin page. Set the pixel width option to “auto” as shown below.

social media embed post

3) Get the code. Click the button “Get Code”. If you’re following along from the last section and are not using the Demosphere platform, then you don’t need to copy the first snippet.

social media embed code

4) Add the code to your page. Like the previous section, you can add the code to a Demosphere page using “Rawcode”. If you are not using the Demosphere platform, then you can add the code snippets to your page’s source code.

5) Check your public page

social media public

What Next?

If you’ve been following along, then you have successfully integrated different elements from your organization’s Facebook page. Take some time to experiment with what you have learned in Part 1 of this guide and explore the various plugins that Facebook has to offer. Most of them can be implemented by simply embedding the code they provide into your site.

Having trouble? Did you setup an awesome social media steam? Leave a comment below and be on the lookout for Social Media: Supercharge Your Sites Part 2, where we will go over how to integrate Twitter with your site.

 

How To Verify Your Facebook Page

Celebrities have them. Sports teams have them. Entertainment groups have them. Now you can have them too!

Facebook has introduced the verification badge to local businesses across the social media platform, letting page visitors know that the organization they’re viewing is indeed authentic.

How can your organization get a gray verification badge of its own?

1.  List As Local Business

Only organizations listed within the Local Business category are currently eligible for a verification badge.

Navigate to your About section and change your Category to Local Businesses. Once listed as a Local Business, all subcategories are eligible.

Local-Business-Facebook

2. Enter General Settings

Enter the Settings menu, located in the upper righthand corner of the page.

From General, click the Page Verification option.

Facebook-Page-Verification

3. Verify By Phone

Enter a publicly listed phone number for your business. An automated Facebook message will contact you immediately via the phone number you’ve provided.

verify-with-phone-number

4. Enter Verification Code

The message will read off a four-digit verification code that is to be entered into the window displayed below.

Once entered, the account will be placed in review.

facebook-verification-code

5. Verify By Documentation

Rather than verifying your account through phone number, organizations can upload official documents that display the business name and address.

Once Facebook receives this information the account will go into review.

facebook-verification-documents

Your organization will be contacted in regards to their verification status within three business days.

Watch the following video tutorial for more information on how to verify your local business with Facebook:

Guide To Facebook Star Ratings

Need some help managing your online reviews on Facebook?

You are not alone! Many organizations aren’t aware of the display options available to them when it comes to Facebook reviews.

Do you have reviews you’d love to show off? Move them higher up on your Facebook sidebar.

Want to remove the reviews section from your Timeline altogether? Hide reviews with the check of a box.

Demosphere has put together the following tutorial to demonstrate just how simple handling Facebook reviews can be:

Facebook Reviews

 

Top Facebook Tips For Youth Sports Organizations

Facebook Logo

Your organization most likely has a Facebook page … but are you taking best advantage of it? Check out these best practices aimed at turning your page into an essential piece of your organization’s marketing and outreach efforts:

Make Your Posts Interesting – Add Pictures & Calls To Action

Statistics show that posts with photos are liked more, commented on more frequently, and shared more … so it should go without saying – use photos with your posts!

Also, tell people what you want them to do. If you want comments, ask fans to comment on your post! It seems simple, but not many do it.

Respond to Feedback

Your goal is to start and facilitate conversation. When someone leaves a comment, make sure you’re aware of that comment and can respond quickly. As an administrator, click EDIT PAGE, then MANAGE NOTIFICATIONS, and you can be emailed  when someone comments on a post.

Setup Properly

Make sure you have a username for your page. Also, upload a compelling cover photo and take full advantage of the dimensions. Remember, people are more relatable than logos and objects.

Promote on Other Channels

To make your presence known on Facebook, you have to promote your presence in other places. For example, with a little copy-and-pasting, you can post a widget of your most recent Facebook posts on your website!

Observe Others

Take time to see what others organizations are doing. First, check other sports in your area, then check opponents of yours in your region, then expand nationally. You’ll find some great examples of what works without having to reinvent the wheel.

Set Goals

How many fans do you want to have in 6 months? A year? How will you get there? Do you want to try to utilize Facebook Ads to grow your following (and your overall membership)? Discuss what would define success for your organization and how you plan to achieve it.

Use Metrics (Advanced)

EdgeRank Checker is a neat tool that can provide some great metrics for your benefit – when to post, how often to post, and which posts draw the most interaction. The service comes at a small cost, but the benefits can really provide great value.

We hope you’ve found these tips helpful. What else has worked well for you? Share with others!