Future of Web Design Conference Inspires Demosphere’s Designers

Demosphere attended the 2014 Future Of Web Design Conference.

The Future of Web Design Conference has one mission: to serve the designers, developers, and entrepreneurs who are making the web a better place.

Earlier this month, members of the Demosphere Graphics Team traveled to New York City to take part in the three days of cutting edge, expert-led web design workshops.

In any fast-paced industry, especially if it’s online, staying ahead of the curve is critical. It is vital to invest in skills and stay up-to-date with current technologies. After attending the workshops, our team is ready to take what they’ve learned and apply it with new designs!

A new method of site development involves taking a closer look into human psychology. Users come to a site with a goal already in mind – websites aren’t able to succeed unless they quickly fulfill their expectations. Designers must be able to get into the mindset of their users in order to create a greater user experience.

FOWD example of how using psychology theories can improve the process
A sample ATM user experience

For example, compare two ATM machines. The first machine allows you to get your cash out before removing your card. The second machine makes you remove your card in order to receive your cash.

Once you receive the cash from Machine 1 you have completed your process and can now leave, often accidentally leaving your card behind. Although only slightly altered, the second machine’s design has created a more enjoyable experience simply by observing the behavior and needs of its users.

Demosphere’s team keeps this approach in mind when designing sports websites – how can we help users complete their goal as quickly as possible?

If your organization is looking for a professional website design to stay ahead of the curve in this quickly changing industry, contact Demosphere for more information.