Local Search – Reviews Help!

ReviewsReviews are important – especially to those who aren’t familiar with your organization!

We recently discussed the importance of verifying your local listing to be sure your youth sports organization is reflected properly across the web.

Once that’s done, consider reviews as a key differentiator. When potential new users seek out area organizations, reviews are one factor that help determine how things are listed – and what ultimately gets clicked by the person searching.

The below example is a portion of the search results page for the search term “alexandria soccer clubs” – I’m pretending I’m a new parent in the Alexandria, VA area looking for soccer programs for my child.

 

Local Search Sample

You’ll notice three organizations are listed – two of which have a full address confirmed with Google. This most likely happened by registering free through Google My Business.

Between these three groups, you’ll see only one has a review…and they only have one.

Since it’s only one, Google isn’t putting much weight into it. If there were more reviews, it would highlight them on a 5-star scale (showing the actual stars), and may end up listing the best-reviewed group first in this list.

While reviews aren’t the only factor influencing the order here, it’s an important one, so once you confirm your listing with Google My Business, point your members there to leave a quick review. It will pay dividends in the long run!

Have you found success with this technique? Let us know in the comments below!

How Is Your Organization Reflected Across The Web?

Local SEO

When was the last time you searched for your organization on Google? It’s probably been a while, right?

Consider that there are plenty of potential new members looking for your organization – and you need to make it as easy as possible for them to find you!

Be Consistent

One important search ranking factor involves making sure your organization is listed correctly across the web. This is determined by more than just what’s on your website!

For starters, make sure your NAP is on your site – or name, address, and phone number. 

Next, check to see that the rest of the web has this information correct.

We recommend running a check on Moz Local – a service that checks across Google, Facebook, Bing, and other locations to see what’s listed.

Depending on what it shows, you can utilize their service for less than $100/yr to clean up many of the listings that are, frankly, a pain to manage.

In addition, be smart and verify your Google My Business listing, Bing Places listing, and Facebook page listing, too. This applies even if you do not have an actual office – a P.O. Box is fine.

Altogether, you’ll boost your site’s reputation in the search engine world and be eligible to appear more than once on the first page of search results.