Automatic Search Engine Optimization Benefits in WebWriter®

A new update feature has been released for WebWriter® Content Management System (CMS) customers. that ensures your website content is receiving the highest organic search results. WebWriter® websites now provide daily updates to benefit your search engine optimization (SEO) results amongst search engines.

Each day, an XML file conforming to standardized Sitemap Protocol is updated in the background of your site. This new file provides search engines (GoogleBing, etc) with the necessary data to catalog each public page in the full website, resulting in better web visibility through better placement in the result of a search. Each page in your site is indexed daily, including your home page, all public department/sub department pages, and all public articles.

This feature is now immediately available to all existing and new WebWriter websites. In addition, there are no special requirements or actions needing to be taken for this process to operate. Every 24 hours, each WebWriter CMS website’s existing sitemap.xml file will be replaced with a new copy reflecting any changes that have transpired since the last update.

For more information on this new feature, please contact

Search Engine Optimization, Google, and Hat Colors

The online marketing tactics of retailer J.C. Penney have come under fire the past few days and it’s shed some light on Google‘s search algorithm and what can happen to those who try and cheat its system.


JC Penney Logo


The New York Times has written a comprehensive overview of the situation, including background, strategy execution, and Google’s response. It’s definitely worth reading.

The key takeaways from the article and the situation in general involve how best to get your site to rank highly in Google’s organic (unpaid) search results. To start, Google publishes some helpful ideas in its Webmaster Guide. To rank highly, Google takes many things into account, but one factor is deemed crucial – links from one site to another, otherwise known as a ‘vote’ for a site. Sites that have the most links to it are deemed more important by Google.

However, a site needs to be careful about how it obtains these links. Gathering links from sites that have a limited amount of content or aren’t related at all to your site itself are two red flags with Google. This is part of the reason why J.C. Penney found itself in hot water with Google.

As a best practice for your own youth sports organization, check the Open Site Explorer to see what sites link to yours. You should recognize many of these links. If not, be sure to do some research to find out why that particular site is linking to you. To build links, consider …

  • Asking your local community organizations – the local Parks & Rec Commission, Chamber of Commerce, etc. Make sure they link to your site with some descriptive anchor text.
  • Sites YOU link to. If you link to a sponsor, partner organization, etc, ask to be linked back!
  • Running the report for similar organizations in your area – do they have links from any worthwhile locations? Should your site be linked from there as well?

Quick Fix For SEO Woes

At the end of 2010, Demosphere offered a Free Website Review for any interested organizations. The reviews focused on various aspects of each website such as layout, content balance, monetization, search engine optimization (SEO) and more. Over 40 organizations signed up for this review and, for the most part, they’re doing a terrific job of managing their sites on a daily basis.

Each of these organizations were given some actionable steps to improve their site in one or more areas. From these reviews, there has been one consistant area where everyone can improve – setting ALT tags for images.

As you can see from the image below, it’s just a matter of adding some quick text before posting an image.

Image Alt Tag Example
The key question, though, is how to get users in the habit of doing this when uploading images. Should Demosphere highlight this section in the system so users are less likely to forget? We’re open to ideas!