Social Media: Supercharge Your Sites Part 1

If you manage a website or blog, then it can be challenging to consistently create engaging content through writing articles; however, social media posting has become pretty natural.  Luckily, we can leverage all the work put into your social media channels by embedding that content on your Demosphere website.  This two-part guide will show you all you need to know to integrate your Facebook page and Twitter account with your website. Let’s get started!

Social Media Tip 1: Facebook Pages

You can share all kinds of social media content between Facebook and your website including: timelines, messages, and events. Embedding your Facebook page on your site is an easy way increase your online presence. This section will cover how to connect different pieces of your Facebook page with your site.

1) Navigate to the Facebook Developer Page Plugin page.

social media page plugins

2) Scroll down until you see an input for, “Facebook Page URL,” and enter the url for the page from where you want to use content. In this guide we will be using Demosphere’s Facebook page as an example.

3) Choose the tabs you want to include in the input labeled, “Tabs”. Available options are: timeline, messages, and events. You may include as many tabs as you wish by separating each tab with a comma (example input “timeline, events”). In our example, we’ll use all 3.

social media page plugins

4) Configure the appearance of your page plugin. The nice people at Facebook have made this process very simple by exposing common configurations as checkboxes and text inputs. You can experiment with the look and feel of your plugin by previewing the content underneath the configuration settings. It is best to leave width and height empty, as well as leaving the checkbox for “Adapt to plugin container width” checked to ensure your plugin looks great on all device screens. For the guide’s example we are going to use the settings below:

social media page plugins

5) Get the code. You can get all of the code to put on your site by clicking the “Get Code” button beneath the plugin preview. You will need to copy both snippets of code from the tab “Javascript SDK” and put them on your page in the order they appear. Our example’s code snippets are below:

social media embed code

6) Add the code to your page. Add the snippets to your Demosphere website as “Rawcode” (shown below). If your site is not hosted by Demosphere, then you can add your code snippets to the source code of the page in the order shown above.

social media embed code

7) Check your public page:

social media public

Social Media Tip 2: Showcasing Specific Posts

Sometimes you will want to highlight a specific post from Facebook. You can accomplish this using Facebook’s Embedded Posts Plugin. We’ll walk through how to accomplish that below.

1) Start by logging into Facebook and navigating to the post that you would like everyone to see. In this example, we will use one of the posts from Demosphere’s Facebook page. Click the arrow at the top right of the post and choose the “Embed” option, then “Advanced Settings”.

social media post embed

2) Configure the post plugin. Facebook Embedded Post Plugin page should look familiar to the Facebook Page Plugin page. Set the pixel width option to “auto” as shown below.

social media embed post

3) Get the code. Click the button “Get Code”. If you’re following along from the last section and are not using the Demosphere platform, then you don’t need to copy the first snippet.

social media embed code

4) Add the code to your page. Like the previous section, you can add the code to a Demosphere page using “Rawcode”. If you are not using the Demosphere platform, then you can add the code snippets to your page’s source code.

5) Check your public page

social media public

What Next?

If you’ve been following along, then you have successfully integrated different elements from your organization’s Facebook page. Take some time to experiment with what you have learned in Part 1 of this guide and explore the various plugins that Facebook has to offer. Most of them can be implemented by simply embedding the code they provide into your site.

Having trouble? Did you setup an awesome social media steam? Leave a comment below and be on the lookout for Social Media: Supercharge Your Sites Part 2, where we will go over how to integrate Twitter with your site.

 

New Facebook News Feed Algorithm Affected By Time

FacebookHave you ever wondered why certain stories appear in your Facebook News Feed?

Facebook software engineers Ansha Yu and Sami Tas announced the latest change to the behind-the-scenes factors responsible for determining which posts are seen by users in their News Feeds.

The Added Component: Time

The social network has recently tweaked their News Feed algorithm to factor in the amount of time users spend viewing stories.

The engineers designed the algorithm to measure how many seconds a user spends looking at a specific story compared to the time spent on other posts on their Feed. If that user spends significantly more time on a particular story than the majority of other stories, the new algorithm will consider that post as relevant to them.

Prior to this algorithm update the posts shown on each user’s News Feed were determined primarily by how many Likes, Shares and comments they received by Facebook friends and other users.

The Need For Change

The theory behind the new algorithm believes that just because Facebook users don’t directly take action on a post doesn’t necessarily mean that they weren’t interested in what they read.

In certain circumstances, users want to read information pertaining to a current event, but might pass on Liking or adding a comment.

Facebook PostFor example, after scrolling through your News Feed you may come across a post that one of your Facebook friends shared about their recent experience at a tournament. The post details the games and overall experience – it even includes a few photos.

You might not feel inclined to Like or comment on the post, but based on the fact that you didn’t continue quickly scrolling straight past it and viewed it for a longer amount of time than you spent on the surrounding posts indicates to the new algorithm that it was something you found interesting. Similar posts may start to show more prominently for you in the future.

With the change comes hope that more meaningful stories will appear in News Feeds.

How do you think this will affect your organization’s Facebook efforts? Share with us in the comments below!

Reach out to Demosphere today for assistance integrating social media sites directly onto your organization’s WebWriter website at support@blog.demosphere.com.

Using Social Media To Build Your Brand

Can social media help build your brand? Of course!

Demosphere’s Vice President of Marketing, Sean Rose, recently presented a session on “Using Social Media to Build Your Brand”. Here are the slides from the session as well as some key takeaways:

Set Goals

Keep in mind what your organization hopes to accomplish through social media channels. The goal should be to draw in visitors to your website – whether it be to register, donate, volunteer or simply gain information.

If you can be specific, that’s also helpful. For example, aim to generate 30 new registrants from social media channels in a given time period. Adjust as needed.

Social Media Commandments

1. Don’t spread your social media efforts too thin. Plan your number of channels around what you have time for.

2. If you’re working with a team of people on your social media accounts make sure each member is aware of their responsibilities. You want your brand to be consistent. Delegating responsibility can keep your social media efforts on schedule and on point.

3. Add value! Be conscious of what content you’re adding to your sites. Add information that is relevant, interesting and captivates your audience.

4. Don’t be afraid to keep an eye on others. Inspiration often can be drawn from other social media posts. You can benefit from monitoring what other successful social media brands are talking about, when they’re posting, and even stealing a few clever ideas!

5. Make sure you’re integrating your social media sites into your website. Double-check that links are working properly, the location of the buttons on the page is ideal, and that they are attracting enough attention.

Why You Need a Budget

News feed competition has been steadily increasing; Facebook users have been accepting more friends; “Likes” are more easily used; “Sharing” is more common. All of these factors are resulting in the decline of Organic Reach. Create Target groups for your ads to make sure you’re using your resources effectively and reaching your ideal target market through the noise.

Be prepared to dedicate at least $50 on your social media ad campaigns.

Next Steps

What items can you put in place today? Not next week or next month – today! There’s plenty of actionable advice here!

Have a look through our blog for more helpful best practices to move your organization forward!

Monitor Your Social Channels!

Listen

Social media is a two-way street. Many youth sports organizations have embraced Facebook, Twitter, and other channels to keep members informed, but that’s only part of the story.

Online Listening

In addition to posting information, organizations must also pay attention to what’s being said to them and about them – and respond appropriately.

Both Facebook and Twitter make it very easy for users to comment either in public or private. As part of your ‘social media routine’, plan time to review these posts and determine if they warrant a response.

Organizations that aren’t active in this fashion risk doing more harm than not being on social media at all.

How To Listen?

Administrators may customize both Facebook Notifications and Twitter Notifications to provide alerts when using the services or even separately via email or text message. There are also third party tools – some come at a cost – like HootSuite, Viral Heat and Sprout Social that can assist with aggregating your social channels.

For extra credit, set Google Alerts for specific key words to track what’s being said on the web in general about your organization – this awareness will serve the organization well down the line.

How often do you respond to comments online?

Top Facebook Tips For Youth Sports Organizations

Facebook Logo

Your organization most likely has a Facebook page … but are you taking best advantage of it? Check out these best practices aimed at turning your page into an essential piece of your organization’s marketing and outreach efforts:

Make Your Posts Interesting – Add Pictures & Calls To Action

Statistics show that posts with photos are liked more, commented on more frequently, and shared more … so it should go without saying – use photos with your posts!

Also, tell people what you want them to do. If you want comments, ask fans to comment on your post! It seems simple, but not many do it.

Respond to Feedback

Your goal is to start and facilitate conversation. When someone leaves a comment, make sure you’re aware of that comment and can respond quickly. As an administrator, click EDIT PAGE, then MANAGE NOTIFICATIONS, and you can be emailed  when someone comments on a post.

Setup Properly

Make sure you have a username for your page. Also, upload a compelling cover photo and take full advantage of the dimensions. Remember, people are more relatable than logos and objects.

Promote on Other Channels

To make your presence known on Facebook, you have to promote your presence in other places. For example, with a little copy-and-pasting, you can post a widget of your most recent Facebook posts on your website!

Observe Others

Take time to see what others organizations are doing. First, check other sports in your area, then check opponents of yours in your region, then expand nationally. You’ll find some great examples of what works without having to reinvent the wheel.

Set Goals

How many fans do you want to have in 6 months? A year? How will you get there? Do you want to try to utilize Facebook Ads to grow your following (and your overall membership)? Discuss what would define success for your organization and how you plan to achieve it.

Use Metrics (Advanced)

EdgeRank Checker is a neat tool that can provide some great metrics for your benefit – when to post, how often to post, and which posts draw the most interaction. The service comes at a small cost, but the benefits can really provide great value.

We hope you’ve found these tips helpful. What else has worked well for you? Share with others!