Social Media: Supercharge Your Sites Part 2

Welcome back to “Social Media: Supercharge Your Sites.” This is the second installment of the two part series, which will cover a few ways to integrate Twitter with your website. If you missed part 1, and want to learn how to leverage your Facebook pages/posts within your website, go check it out. Like part 1, we will be implementing these examples using some example Demosphere content. Let’s get started!

Social Media Tip 1: Embedding A Single Tweet (5 mins.)

Tweeted a great photo of your team? Travel? A sunset? Showcasing tweets with engaging imagery on your site is best done by embedding a single tweet (including the photo). Before adding the tweet to your site, consider where you want to place the new content. Tweets are generally short, even if they include a photo or video. A great place to include this kind of content is in a sidebar or narrow container. In our example we will add the tweet to a sidebar.

  1. Find the tweet you want to embed. pic1
    Twitter makes this pretty easy by having a button to choose what you would like to do with a tweet.
  2. Copy the code. pic2
    For this example we want the imagery, so we leave “Include media” checked.
  3. Add the tweet to your site. pic3
    Now that you have the embedded tweet code it’s time to add the content to your site. If you have a Demosphere site, then you can accomplish this easily through the rawcode content type. If you are not on the Demosphere platform, see if you can add the embedded tweet code to your site through your content management system’s editing tools.
  4. View public version pic4
    Congratulations! You just embedded a tweet on your site for the first time.

Social Media Tip 2: Embedding A Single Video (5 mins)

If you have an exciting video of a game winning goal, buzzer-beater, or a message you want to convey to your audience through video, then you can share that content between twitter and your site. The process is very similar to embedding a normal tweet, but video content requires more room than a normal tweet. In this example we will add the video from twitter to the main content container of our page.

  1. Find the video you want to embed from twitter. pic5
  2. Copy the code. pic6
  3. Add the video to your site. pic7
    Videos are not embedded with a title, so you’ll want to add a title that grabs your audience’s attention.
  4. View the public version. pic8

Social Media Tip 3: Embedding A Timeline (10 mins)

If you want to embed your entire Twitter timeline on a section of your site, you’re in luck because Twitter has that feature. You’ll need a Twitter account and will have to sign into Twitter to use this feature. Let’s get started!

  1. Head over to Twitter’s publishing tool https://publish.twitter.com
  2. Add the url to the timeline that you want to embed. This is normally the url of your Twitter page. In this example we will use Demosphere’s Twitter pagepic9
  3. Choose your display template. pic10
    Depending on your Twitter content, your display options will vary. Experiment with various templates at your leisure. In this example we will use the embedded timeline option.
  4. Edit the display options. pic11
    With an embedded timeline your content will cause your page to scroll due to the length of the timeline. We’ll add a height display option to have our content scroll within it’s own section once embedded on our page.
  5. Add the timeline to your site. pic12
    You can do this via rawcode if you are using the Demosphere platform. In our example we will hide the title for our timeline because the embedded timeline includes a title.
  6. View the public version pic13

More On Twitter

Want to see what else Twitter can do? Explore their embedded content APIs here.

What next?

Now you have the knowledge to supercharge your websites! Like many things in life, content curating is an art that has no right or wrong answer. Always remember, “because you can does not always mean you should,” so be conscious if you are overloading your site with too much content from your social media. Have fun and continue learning!

I hope you enjoyed this introduction series to getting your sites integrated with Facebook and Twitter. Leave a comment below and check out Social Media: Supercharge Your Sites Part 1, where we go over how to integrate Facebook with your site.

Social Media: Supercharge Your Sites Part 1

If you manage a website or blog, then it can be challenging to consistently create engaging content through writing articles; however, social media posting has become pretty natural.  Luckily, we can leverage all the work put into your social media channels by embedding that content on your Demosphere website.  This two-part guide will show you all you need to know to integrate your Facebook page and Twitter account with your website. Let’s get started!

Social Media Tip 1: Facebook Pages

You can share all kinds of social media content between Facebook and your website including: timelines, messages, and events. Embedding your Facebook page on your site is an easy way increase your online presence. This section will cover how to connect different pieces of your Facebook page with your site.

1) Navigate to the Facebook Developer Page Plugin page.

social media page plugins

2) Scroll down until you see an input for, “Facebook Page URL,” and enter the url for the page from where you want to use content. In this guide we will be using Demosphere’s Facebook page as an example.

3) Choose the tabs you want to include in the input labeled, “Tabs”. Available options are: timeline, messages, and events. You may include as many tabs as you wish by separating each tab with a comma (example input “timeline, events”). In our example, we’ll use all 3.

social media page plugins

4) Configure the appearance of your page plugin. The nice people at Facebook have made this process very simple by exposing common configurations as checkboxes and text inputs. You can experiment with the look and feel of your plugin by previewing the content underneath the configuration settings. It is best to leave width and height empty, as well as leaving the checkbox for “Adapt to plugin container width” checked to ensure your plugin looks great on all device screens. For the guide’s example we are going to use the settings below:

social media page plugins

5) Get the code. You can get all of the code to put on your site by clicking the “Get Code” button beneath the plugin preview. You will need to copy both snippets of code from the tab “Javascript SDK” and put them on your page in the order they appear. Our example’s code snippets are below:

social media embed code

6) Add the code to your page. Add the snippets to your Demosphere website as “Rawcode” (shown below). If your site is not hosted by Demosphere, then you can add your code snippets to the source code of the page in the order shown above.

social media embed code

7) Check your public page:

social media public

Social Media Tip 2: Showcasing Specific Posts

Sometimes you will want to highlight a specific post from Facebook. You can accomplish this using Facebook’s Embedded Posts Plugin. We’ll walk through how to accomplish that below.

1) Start by logging into Facebook and navigating to the post that you would like everyone to see. In this example, we will use one of the posts from Demosphere’s Facebook page. Click the arrow at the top right of the post and choose the “Embed” option, then “Advanced Settings”.

social media post embed

2) Configure the post plugin. Facebook Embedded Post Plugin page should look familiar to the Facebook Page Plugin page. Set the pixel width option to “auto” as shown below.

social media embed post

3) Get the code. Click the button “Get Code”. If you’re following along from the last section and are not using the Demosphere platform, then you don’t need to copy the first snippet.

social media embed code

4) Add the code to your page. Like the previous section, you can add the code to a Demosphere page using “Rawcode”. If you are not using the Demosphere platform, then you can add the code snippets to your page’s source code.

5) Check your public page

social media public

What Next?

If you’ve been following along, then you have successfully integrated different elements from your organization’s Facebook page. Take some time to experiment with what you have learned in Part 1 of this guide and explore the various plugins that Facebook has to offer. Most of them can be implemented by simply embedding the code they provide into your site.

Having trouble? Did you setup an awesome social media steam? Leave a comment below and be on the lookout for Social Media: Supercharge Your Sites Part 2, where we will go over how to integrate Twitter with your site.

 

New Facebook News Feed Algorithm Affected By Time

FacebookHave you ever wondered why certain stories appear in your Facebook News Feed?

Facebook software engineers Ansha Yu and Sami Tas announced the latest change to the behind-the-scenes factors responsible for determining which posts are seen by users in their News Feeds.

The Added Component: Time

The social network has recently tweaked their News Feed algorithm to factor in the amount of time users spend viewing stories.

The engineers designed the algorithm to measure how many seconds a user spends looking at a specific story compared to the time spent on other posts on their Feed. If that user spends significantly more time on a particular story than the majority of other stories, the new algorithm will consider that post as relevant to them.

Prior to this algorithm update the posts shown on each user’s News Feed were determined primarily by how many Likes, Shares and comments they received by Facebook friends and other users.

The Need For Change

The theory behind the new algorithm believes that just because Facebook users don’t directly take action on a post doesn’t necessarily mean that they weren’t interested in what they read.

In certain circumstances, users want to read information pertaining to a current event, but might pass on Liking or adding a comment.

Facebook PostFor example, after scrolling through your News Feed you may come across a post that one of your Facebook friends shared about their recent experience at a tournament. The post details the games and overall experience – it even includes a few photos.

You might not feel inclined to Like or comment on the post, but based on the fact that you didn’t continue quickly scrolling straight past it and viewed it for a longer amount of time than you spent on the surrounding posts indicates to the new algorithm that it was something you found interesting. Similar posts may start to show more prominently for you in the future.

With the change comes hope that more meaningful stories will appear in News Feeds.

How do you think this will affect your organization’s Facebook efforts? Share with us in the comments below!

Reach out to Demosphere today for assistance integrating social media sites directly onto your organization’s WebWriter website at support@blog.demosphere.com.

Using Social Media To Build Your Brand

Can social media help build your brand? Of course!

Demosphere’s Vice President of Marketing, Sean Rose, recently presented a session on “Using Social Media to Build Your Brand”. Here are the slides from the session as well as some key takeaways:

Set Goals

Keep in mind what your organization hopes to accomplish through social media channels. The goal should be to draw in visitors to your website – whether it be to register, donate, volunteer or simply gain information.

If you can be specific, that’s also helpful. For example, aim to generate 30 new registrants from social media channels in a given time period. Adjust as needed.

Social Media Commandments

1. Don’t spread your social media efforts too thin. Plan your number of channels around what you have time for.

2. If you’re working with a team of people on your social media accounts make sure each member is aware of their responsibilities. You want your brand to be consistent. Delegating responsibility can keep your social media efforts on schedule and on point.

3. Add value! Be conscious of what content you’re adding to your sites. Add information that is relevant, interesting and captivates your audience.

4. Don’t be afraid to keep an eye on others. Inspiration often can be drawn from other social media posts. You can benefit from monitoring what other successful social media brands are talking about, when they’re posting, and even stealing a few clever ideas!

5. Make sure you’re integrating your social media sites into your website. Double-check that links are working properly, the location of the buttons on the page is ideal, and that they are attracting enough attention.

Why You Need a Budget

News feed competition has been steadily increasing; Facebook users have been accepting more friends; “Likes” are more easily used; “Sharing” is more common. All of these factors are resulting in the decline of Organic Reach. Create Target groups for your ads to make sure you’re using your resources effectively and reaching your ideal target market through the noise.

Be prepared to dedicate at least $50 on your social media ad campaigns.

Next Steps

What items can you put in place today? Not next week or next month – today! There’s plenty of actionable advice here!

Have a look through our blog for more helpful best practices to move your organization forward!

Monitor Your Social Channels!

Listen

Social media is a two-way street. Many youth sports organizations have embraced Facebook, Twitter, and other channels to keep members informed, but that’s only part of the story.

Online Listening

In addition to posting information, organizations must also pay attention to what’s being said to them and about them – and respond appropriately.

Both Facebook and Twitter make it very easy for users to comment either in public or private. As part of your ‘social media routine’, plan time to review these posts and determine if they warrant a response.

Organizations that aren’t active in this fashion risk doing more harm than not being on social media at all.

How To Listen?

Administrators may customize both Facebook Notifications and Twitter Notifications to provide alerts when using the services or even separately via email or text message. There are also third party tools – some come at a cost – like HootSuite, Viral Heat and Sprout Social that can assist with aggregating your social channels.

For extra credit, set Google Alerts for specific key words to track what’s being said on the web in general about your organization – this awareness will serve the organization well down the line.

How often do you respond to comments online?