Your organization most likely has a Facebook page … but are you taking best advantage of it? Check out these best practices aimed at turning your page into an essential piece of your organization’s marketing and outreach efforts:
Make Your Posts Interesting – Add Pictures & Calls To Action
Statistics show that posts with photos are liked more, commented on more frequently, and shared more … so it should go without saying – use photos with your posts!
Also, tell people what you want them to do. If you want comments, ask fans to comment on your post! It seems simple, but not many do it.
Respond to Feedback
Your goal is to start and facilitate conversation. When someone leaves a comment, make sure you’re aware of that comment and can respond quickly. As an administrator, click EDIT PAGE, then MANAGE NOTIFICATIONS, and you can be emailed when someone comments on a post.
Promote on Other Channels
To make your presence known on Facebook, you have to promote your presence in other places. For example, with a little copy-and-pasting, you can post a widget of your most recent Facebook posts on your website!
Take time to see what others organizations are doing. First, check other sports in your area, then check opponents of yours in your region, then expand nationally. You’ll find some great examples of what works without having to reinvent the wheel.
How many fans do you want to have in 6 months? A year? How will you get there? Do you want to try to utilize Facebook Ads to grow your following (and your overall membership)? Discuss what would define success for your organization and how you plan to achieve it.
Use Metrics (Advanced)
EdgeRank Checker is a neat tool that can provide some great metrics for your benefit – when to post, how often to post, and which posts draw the most interaction. The service comes at a small cost, but the benefits can really provide great value.
We hope you’ve found these tips helpful. What else has worked well for you? Share with others!