Due to a licensing agreement that FIFA has with Sony, the “soccer government” banned players from wearing Beats headphones during games and media events. According to Reuters, Sony recently sent every player a free pair of headphones to wear during these times.
Despite the news of the licensing barriers, Beats wasn’t ready to give up. The company released a five-minute video promoting their headphones titled “The Game Before The Game” which features various professional soccer players. The ad got fans everywhere talking and went viral after only a few days.
World Cup players are forced to wear Sony headphones for official events, but several players have been spotted wearing Beats headphones on their own time during breaks and practices. Many marketing experts believe that this “probably only amplifies their appeal.”
“Beats isn’t a sponsor, so the message is more authentic and credible,” said strategist Ellen Petry Leanse, a former Apple and Google executive.
The company is primarily popular among young people, which is part of the reason Apple recently bought Beats for $3.2 billion. Beats’ guerilla marketing techniques have quickly made them a “must have” for fans.
What do you think – has Beats triumphed over Sony despite the ban?
The animation uses an alternative font for the word “Google” that transforms into World Cup players after a green and yellow soccer ball bounces across the screen. The background changes to a landscape set in Rio De Janeiro, which is one of the several cities in Brazil where the tournament this year is being held.
Sugarloaf Mountain, a rotating sun, and the Christ the Redeemer statue on top of Corcovado Mountain are a few of the distinctive details that make up the logo’s scenic background.
Clicking on the homepage logo provides search results for “World Cup 2014” including tournament listings that show which teams are playing and their match times. Additionally, Google Street View coverage is available so fans can see inside and outside of the 12 different stadiums that will house the games.
The doodle design has changed to different soccer-themed versions since Thursday, but Google has shared the various World Cup logos since the start of the tournament through Facebook, Twitter, and Google+. Users can also click through to the Google Doodles Archive above the “Share” link at the top right of the logo to look at multiple illustrations.
What do you think about Google’s various 2014 World Cup logos?